You would like to innovate, and you have heard that bold innovations often come from outside of one's particular domain of expertise. We derive breakthrough ideas by tapping into expertise from analogous fields.
I've blogged about that topic previously on this site. However, you may find yourself asking: Where do I begin? How do I find an expert in an analogous field? Which analogous field should be explored?
The basic idea is that you identify people who might have some
knowledge of or interest in a given topic area, and you ask them who
else might know even more than they do — or who else might know of
others with greater knowledge. Then you contact those people and repeat
the process until you’ve gotten to the top of that particular topic
area, or pyramid, and found individuals with the highest levels of
expertise and passion. Once you’re at a peak of a pyramid, you’re more likely to get a
referral to someone in a distant but analogous topic area (when we say
“distant,” we’re not referring to geography but to contextual
differences between subjects). That’s because the highly curious,
knowledgeable, well-connected people at the top of pyramids tend to
reach out to people outside their domains.
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